Initial Customer Perception

At least once a month, walk across the street of your establishment and look at your building from the perspective of your customers. How is the parking, the street, the outside of your building?

Walk in… what do you see and hear? How are you greeted; would it feel welcoming if you were a brand new customer OR if you were a regular?

Understanding how your customer feels before they get to your location and how they feel right when they walk in, can give you valuable insight to changes that might need to be made.

For a free Customer Insight Checklist, Contact us Today!
www.jetstrategygroup.com
 
Hand Written Signs Are A No-No!
Hand written signs are a no-no unless they are part of your business image! Writing your menu on chalk talk boards and dry-erase welcome sandwich boards are great ideas when they’re consistent, artsy and they match your overall interior and marketing theme… but having a hand-written sign posted by your register that says something along the lines of “We no longer accept checks” or a note on the soda machine letting people know it’s “Out of Order” looks cheap and unprofessional no matter what your industry. Invest in a laser color printer and print out your signs. For a free Business Image Consultation, contact us today.

www.jetstrategygroup.com

Small Business Statistics for Wyoming
 

In most states, small businesses account for roughly 30% of the economic activity. States with smaller populations tend to have small businesses make up a larger percentage of total payroll. In Wyoming, small businesses pay out $3.6 Billion which accounts for 43.8% of the state’s payroll. The only state with a higher percentage is Montana at 47.6%.

www.jetstrategygroup.com
**Reminder**

Business Roundtable Luncheon hosted by

Goshen County Economic Development Corp.
 
“Effectively Budgeting Your Marketing Dollars” with Nichole Alley, Managing Member of JET Strategy Group, LLC.
 
Wednesday, May 9, 2012
11:45 am – 1 pm.

@ Goshen Enterprise Center 
Lunch will be provided so, if you haven’t already, you must RSVP by Tuesday, May 8, 2012.
 
If you would like to set up a one on one business consultation on Wednesday with Nichole Alley, Kim Vincent, or Anya Peterson-Frey please call Amy at 307-532-5162.
 
Do I sign up for ALL the Social Sites?

Do you know what social media sites your customers AND potential customers are using? Are those specific sites ones that portray an image that you would like to associate with? Utilizing social media to your advantage is important only if you know which sites your clients are using, which sites you want your company associated with and how to use them effectively. Do your research by asking questions, researching the sites and asking more questions! For a free 30 minute training on Social Media and how it works, contact us Today! www.jetstrategygroup.com

amexopenforum:


A flat organization may also be the kiss of death for those who are inclined to upward mobility. It’s not unusual for young professionals, for example, to languish for years in the junior ranks because their managers aren’t moving, so neither are they.

There are both pros and cons of a classically structured organization. Where does you company fall? Is it the right fit for your employees?
(via Are Hierarchies a Thing of the Past?)

amexopenforum:

A flat organization may also be the kiss of death for those who are inclined to upward mobility. It’s not unusual for young professionals, for example, to languish for years in the junior ranks because their managers aren’t moving, so neither are they.

There are both pros and cons of a classically structured organization. Where does you company fall? Is it the right fit for your employees?

(via Are Hierarchies a Thing of the Past?)

fastcompany:

At 17, Sahil Lavingia helped design Pinterest. Then, a year in, Lavingia left. Now he’s starting Gumroad, a new service which he says will revolutionize social shopping and e-commerce—and maybe even alter the way people create. Here’s how it works: Say you’ve made something—a song, a blog post, an app, etc.—and you want to make a little money from it. Just upload it, price it, then Gumroad, whose slogan is, “Sell anything you can share,” provides you with a custom product URL that is easily shareable across your existing social networks. Gumroad makes money by taking a 5% cut out of each purchase.
Read more->

fastcompany:

At 17, Sahil Lavingia helped design Pinterest. Then, a year in, Lavingia left. Now he’s starting Gumroad, a new service which he says will revolutionize social shopping and e-commerce—and maybe even alter the way people create. Here’s how it works: Say you’ve made something—a song, a blog post, an app, etc.—and you want to make a little money from it. Just upload it, price it, then Gumroad, whose slogan is, “Sell anything you can share,” provides you with a custom product URL that is easily shareable across your existing social networks. Gumroad makes money by taking a 5% cut out of each purchase.

Read more->

fastcompany:

TED-Ed’s New Video Tool Allows Anyone To Create Video Lessons Online 
TED-Ed’s new free platform allows anyone to “flip” any video on YouTube by adding custom content to play alongside it, making it possible to turn any piece of video content into a teachable moment.
Read more->

fastcompany:

TED-Ed’s New Video Tool Allows Anyone To Create Video Lessons Online

TED-Ed’s new free platform allows anyone to “flip” any video on YouTube by adding custom content to play alongside it, making it possible to turn any piece of video content into a teachable moment.

Read more->

Have you Google’d your business lately?

Google your company name and see if you come up first.  Then try again, but this time just look up the industry you are in and see if you are even on the first page.  If you are a flower shop, Google “Flower shops in ‘Yourtown’, USA”; an insurance agent specializing in supporting small businesses, “small business insurance agent in ‘Yourtown’, USA”.   If you aren’t coming up first, chances are your website is not doing its job.  For free tips on how to get higher placement on Search Engines, contact us today.

American Dream

In the United States, it takes a mere 6 days to start a small business.  In China, the count is a whopping 38 days.  It also costs 6 times as much to start a business in India than it does here in the U.S.  These statistics are one of staples of the American Dream but are also one of the culprits to the extremely high failure rate of small business in America.